The Internet has made life easier.
Duh.
With the understatement of the century now said we can ask a totally related but possibly unpopular question:
Could Search Engine Optimization (SEO) contribute to our loss of hunter/gatherer instincts and the downfall of society in return?
What?!
I can hear the gasps from readers already. I think it could be a legitimate argument someday, however. In a society that is as technologically advanced as the one we currently live in (though it can be argued that even today only about 365 million people have access to a computer…even more staggering is the idea that nearly half the world’s population has never even seen a telephone – think about that the next time you are using Google Maps on your iPhone) many people have forgotten that only a couple centuries ago (if that) our ancestors, while not having access to technology got by with grit, determination and hunting and gathering know-how.
We have lost some of that in the modern world…in fact, to say some of that is another major understatement. It would be an interesting sociological experiment to see how many people could survive without modern conveniences (and I don’t mean like on Survivor). I doubt many could…much less perform simple tasks like starting a fire without a match or even changing their own tire.
While technology has made life easier, it is easy to see that it has also made us much less self-sufficient as a species.
So…what does SEO have to do with this?
After the invention of technologies such as large farm implements which allowed people to grow large amounts of food and raise cattle and poultry people no longer needed to know how to hunt and grow food. Today, anything you need from food to clothing and even automotive services can be found at your local Superstore.
The most hunting and gathering most people in America today see is finding the last pack of toilet paper on aisle five.
But at least people still need these instincts to find information on the Internet.
Right?!
With the onset of SEO it is now easier than ever for Search Engines to find and provide information to their customers that is highly relevant to the topic or product they are trying to gather.
We no longer even need to hunt online!
What are we going to do in the event there is no longer an Internet…and, dare I say, no longer computers?
It’s a frightening concept.
Grab your bows and gather your arrows people! We need to re-learn how to provide ourselves with sustenance.
***This has been a public service announcement from SEO Specialties***