Geo-targeting just got an upgrade.
Google announced the Local Extensions makeover in the Inside AdWords blog on Julhy 9 which allows you to show up to 4 addresses in a single ad as you can see in this screenshot from their blog that shows a search for “toys r us” with 4 San Francisco locations in the extension:
So…what does this mean for paid search?
More versatility when geo-targeting for a city or region. Local businesses will have the ability to provide their customers with more options and consumers will have the ability to find business locations closer to home…meaning a greater chance of business to consumer relations.
The current list of countries where Local Extensions is available can be found here.
Tags: adwords, geo targeting, local extensions, paid search, ppc