The other night I went over to a friend of my wife’s house for a reason I cannot remember (yep, it works like that).
This particular friend and her husband have recently started a website for their business. While sitting around their kitchen the subject turned to their website and how they were hoping to get more traffic and, in turn, business for their…er…business. At this point I got very quiet.
May reasons for this are two-fold:
- I like to see what other people know about SEO (Search Engine Optimization)
- When they first set up their website they used me for some free advice (yes, I’m like that and you should be too)
Her friend was talking about how they had gotten a few visitors but needed more. She then asked if everyone would please do a Google search for their business name so it would receive first page rankings.
Scooby Doo head snap
Now, if it would have been anyone else I would have corrected them as I am letting you know now that doing a Google search for your business name will not get you ranked for anything. This will happen automatically as long as your website is not doing any shady business.
And what about the keywords people are typing in for your service? Ranking for your business name is great, and if your well known even better. But if you are like them, and most of us are, you need quality SEO to get noticed by the general public.
I’m hoping most people know this but hearing them ask people that really got me wondering.
Then again…if many people do think things like this it means more of an advantage for people that understand the importance of search engine optimization